Supra eKEY and SupraWEB are currently addressing an outage affecting service. They are actively working to resolve this issue. Thank you for your patience.

Learn about the potential PRO/CPRO + GTR unification here. Upcoming town halls: April 29 @PRO/CPRO and May 2 @Wesley Chapel.

Member Benefits & Tools

The benefits, tools, and resources available for REALTOR® members is extensive and constantly expanding. One the association roles is to find products and services that help you do your job in the most efficient and effective way possible, and get these tools to you for free, or very low cost. The items on this page cover benefits and tools available to you from your membership at the local, state, national and MLS levels. Because those resources change and are added to, even this page can’t cover everything available to you!

Market data and statistics

MLS Data Co-op from CoreLogic® MarketLinx® provides new tools, new reports, and a new way to access MLS listings. In addition, MLS Data Co-op features an innovative map-based interface that delivers a wealth of property information.

Learn more at Stellar MLS.

PRO/CPRO publishes year-over-year monthly market stats for the local real estate market with comprehensive PDFs and video overviews.

We also publish daily four-week market snapshots.

Visit our stats page.

By PROTech Florida. A comprehensive production analysis of agent and office productivity, used to predict trends and set goals.

Available for purchase to PRO/CPRO members only.


A public-records database providing property and ownership data, market information, street and aerial maps and market trends. Fully integrated into Matrix.

Learn more at Stellar MLS.

Timely housing market info delivered in simple, beautiful charts that help you do your job.

FREE for members, with a Pro level upgrade available.

Learn more at Stellar MLS.

Real estate metrics, charts, and data branded to your business. Fully accessible on desktop, laptop, and mobile.

Learn more at Florida REALTORS®.


PRO/CPRO sends its members weekly e-newsletters, along with special emails for important updates affecting local real estate, upcoming events and volunteer opportunities, changes to laws and regulations, and much more.

If you’re not recieving yours, please contact our Communications department today!

Fully developed in-house by PRO/CPRO staff, this magazine highlights real estate news, upcoming events, professional development opportunities, member spotlights, advocacy and other department updates, as well as everyone’s favorite feature: market statistics.

Also available as a PDF download! Visit our magazine page to learn more.

Be first to get local real estate and association news, events, and volunteer opportunities–and have a little fun, too. Connect with PRO/CPRO on:

Every month, PRO/CPRO produces in-house videos of local market stats and “Association Highlights”, as well as other videos such as our “Industry Insights” series, promotional materials, and more.

Videos are posted to various social media channels, our website, and/or emails, but all can be accessed by subscribing to our YouTube channel.

Education and professional development

PRO/CPRO is the perfect place for all your real estate education needs, including designations and certifications, specialty training, CE and license renewals, and more. Visit our Education Calendar to see what’s available for you!

Visit our Education section to learn more.

Get renewed!

We provide FREE 14 hour Continuing Education Credit Classes throughout the year. Visit our Continuing Education page for available discounted third-party online CE class options. Available discounts subject to change.

Visit our Education Calendar to see when the next one is available!

It’s proven that REALTORS® who work with a professional coach are more successful than those who don’t.

PROCoach is our exclusive REALTOR® coaching program that will help you take your career to the next level.

Go here to learn more or get started today.

Our PROScholar program is a new way to cut the costs of designation and certification courses at unprecedented levels. These savings are exclusively for members of PRO/CPRO. PROScholar pricing is automatically applied when you register for classes.

We’re talking discounts up to 80% off the online price of our normal member rate!

Learn more on our Education Page!

Professional standards

The professional standard that sets REALTORS® apart from other real estate practitioners is their acceptance and adherence to the Code of Ethics.

Our mediation and arbitration services ensures we all work in a fair environment that’s best for clients, members, and the industry as a whole.

Learn more about mediation.

Learn more about arbitration.

The Ombudsman Program in its simplest definition is informal telephone mediation. In some cases it can address and solve minor complaints from the public. It can also solve inter-REALTOR® conflicts before they become serious problems. Like a mediator, an ombudsman helps parties find solutions.

Learn more about our ombudsman program.

Marketing tools

Create amazing reports to write more offers and win more listings. Fully integrated into Matrix. “What’s My Home Worth” landing page. Get an interactive iPad CMA, and more!

Learn more at Stellar MLS.

NAR’s list of third-party commercial real estate-related data and technology resources, some of which include discounts for NAR members.

Learn more at NAR.

NAR has partnered with Photofy to allow you to easily personalize and share the “That’s Who We R” social media campaign assets on your social media accounts, so you can leverage the campaign locally.

Learn more at NAR.

  • NAR’s exclusive, nationwide property database for REALTORS®!
  • Reports on over 160 MILLION properties.
  • Helps REALTORS® wow their clients and close more deals.

Learn more on our PRO/CPRO RPR page.

SavvyCard uses your MLS data to automatically create SavvyCards for you AND for your listings! Generate leads with push-button ease, empower your referral networking, increase social media exposure, and close more deals!

Claim your free account here.

Or learn more here.

On-location services

Need a neutral place for a small business meeting? Need to access a computer and printer away from your home or office?

You can book meeting rooms at both our PRO (Clearwater) and CPRO (Lutz) locations. Our PRO location also features an “office-on-the-go” area where you can access a computer, printer, fax, WIFI, and more.

Our spacious auditoriums are available for rent for special rates, and feature:

  • Occupancy for up to 172 people 
  • Ample parking on premises
  • Full kitchen and ice machine available
  • State-of-the-art audio/visual system

Learn more about facility rentals here.

Need help making your listings stand out in a crowd?

At both PRO and CPRO locations, we carry a large array of signs, riders, and more at great rates for members.

Click here to learn more and see samples of the catalog.

Discounts on products and services

Update your appliances with top-of-the-line products at member-only pricing, all through an exclusive shopping site. Opt-in to receive special limited time offers and be sure to refer your clients, friends, and family.

Learn more here!

Explore the world with NAR Travel Club.

Enjoy a best-in-class travel platform with free access to full-service travel booking capabilities including hotel, resort, car, and air.

Visit NAR’s Travel Club page to get started and learn more.

REALTOR® membership comes with a whole range of third-party discounts!

Visit Florida REALTORS® Rewards page for discounts on the state level and NAR for those from the national level.

Technology and business tools

NAR’s official and exclusive provider of electronic signature services under the REALTOR Benefits® Program. DocuSign services are easy-to-use and accessible at any time, from any desktop or mobile device.

Learn more at NAR.

Easily match eligible home buyers and properties to down payment assistance programs. Add DPR to your website!

Did you know? 70% of Stellar MLS listings are eligible for one or more down payment assistance programs.

Learn more at Stellar MLS.

FOREWARN is an intuitive, easy-to-use identity verification and risk assessment tool designed to empower real estate professionals to stay safe in the field. Using as little as an incoming phone number, FOREWARN can instantly verify identity, criminal history, property and vehicle ownership, financial data, additional phone numbers and address history. (available starting January 2024)

Learn more at

The only leading transaction management solution for REALTORS® by REALTORS®. Go paperless and improve your business, your profitability and your clients’ experiences

Learn more about Form Simplicity here.

For classes on using Form Simplicity, please visit our Education and Events Calendar

Free real estate legal advice!

407-438-1409 | Monday through Friday, 9am to 4:45pm
Attorneys are standing by to help you

Learn more at

Free tech help, 7 days a week! The Florida Realtors Tech Helpline is available to answer members’ questions.

Monday – Friday from 9am – 8pm
Saturday and Sunday from 9am – 5pm

Learn more at

immoviewer automatically creates MLS compliant video content directly from your MLS listings, complete with unbranded landing pages and downloadable videos. This also comes with a unique and unlimited immoviewer3D 360° tour integration.

Learn more at

  • Determine seller eligibility for removal from Special Flood Hazard Areas
  • Access to MyFloodStatus Flood Resource Center and Support
  • Discount pricing for MyFloodStatus
  • Determination Reports and more!

Learn more at Stellar MLS.

Designed to help you easily locate new construction inventory for your customers and is included with your Stellar MLS subscription. It features a customized search, floor plans, pricing, maps, builder contacts, amenity information, and much more.

Learn more at Stellar MLS.

The PROTech team designs and hosts mobile-friendly responsive websites for anyone, from large brokerages to individual agents, complete with a feature-rich IDX and hands-on website management and CMS. PROSites are designed to get agents an affordable web presence quickly without cutting corners.

Visit to learn more.

Exclusive to REALTOR® members and Affiliates. Great for both new agents in need of a brand and seasoned pros in need of a refresh. This service is done from scratch, carefully researched after consultation, with you involved in the entire process.

Visit to learn more.

Include mortgage options from up to three of your favorite lenders at the bottom of each listing you email from the MLS system. Customers receive accurate, up-to-date information, showing realistic monthly payments. Strengthen your business relationships with your preferred lenders.

Learn more at Stellar MLS.

A modern MLS tool for agents to wow their clients. Free credit report for every client. Includes: Stats, CRM, Advanced Search, Chat, Custom Home Page, and more!

Learn more at Stellar MLS.

  • Capture a secure image of the client’s face
  • Create an emergency contact list
  • Give your seller security

It can automatically notify emergency contacts of your exact location, time, and authorities will have a secure image of a perpetrator’s face.

Learn more at

  • Showing Management and MarketStats
  • 24/7/365 Live Appointment Specialists
  • Personally branded calls, texts & emails …and much more!

Learn more at Stellar MLS.

The Supra System makes it easy for showing agents to access properties and for listing agents to track activity at client properties. Showing alerts, productivity tools, and listing activity reports are advantages of the Supra System that create sales opportunities for agents.

Visit our Keybox Products Page to learn more.

The most complete, paperless document management system on the planet!

  • Complete Document Management
  • Listing Upload
  • Built-in Electronic Forms
  • Unlimited Document Storage
  • e-Signatures (Authentisign integration available as discounted add-on)

Learn more at Stellar MLS.


One of PRO/CPRO’s missions is to strengthen the relationship between the Association and the Broker community.

We host broker-only events and workshops, provide broker-focused resources, and send brokers Real Trends magazine.

Visit our Broker Events and Resources Page .

Since 1986, this magazine entertains and informs readers about “the People, Places, Pleasures and Wonders of the Tampa Bay area of Florida.”

All REALTOR® members of PRO/CPRO are eligible for a free subscription. Click here to download instructions on how to obtain your free subscription.

Having your association actively advocate on your behalf, and behalf of the industry and local community, is one of the most impactful member benefits.

We work to advocate for our REALTOR® members and their clients to foster a healthy real estate market. We lobby legislators and regulators at all levels of government to help pass laws that maintain a healthy business environment for PRO/CPRO members and for their clients, and work to defeat laws which inhibit the growth of the real estate industry.

Learn more here.

The single most extensive database for condo floor plans, key plans, and site plans in Florida

Automated and instantaneous condo valuations using real time market data and condo attributes.

Visit to learn more.

Rental Beast’s lead-to-lease platform gives you the superpowers needed to conquer the rental market and convert renters into homebuyers.

“Unleash the beast” here!