Member Benefits & Tools
The benefits, tools, and resources available for REALTOR® members is extensive and constantly expanding. One the association roles is to find products and services that help you do your job in the most efficient and effective way possible, and get these tools to you for free, or very low cost. The items on this page cover benefits and tools available to you from your membership at the local, state, national and MLS levels. Because those resources change and are added to, even this page can’t cover everything available to you!
Market data and statistics
MLS Data Co-op from CoreLogic® MarketLinx® provides new tools, new reports, and a new way to access MLS listings. In addition, MLS Data Co-op features an innovative map-based interface that delivers a wealth of property information.
PRO/CPRO publishes year-over-year monthly market stats for the local real estate market with comprehensive PDFs and video overviews.
We also publish daily four-week market snapshots.
By PROTech Florida. A comprehensive production analysis of agent and office productivity, used to predict trends and set goals.
Available for purchase to PRO/CPRO members only.
A public-records database providing property and ownership data, market information, street and aerial maps and market trends. Fully integrated into Matrix.
Timely housing market info delivered in simple, beautiful charts that help you do your job.
FREE for members, with a Pro level upgrade available.
Real estate metrics, charts, and data branded to your business. Fully accessible on desktop, laptop, and mobile.
PRO/CPRO sends its members weekly e-newsletters, along with special emails for important updates affecting local real estate, upcoming events and volunteer opportunities, changes to laws and regulations, and much more.
If you’re not recieving yours, please contact our Communications department today!
Fully developed in-house by PRO/CPRO staff, this magazine highlights real estate news, upcoming events, professional development opportunities, member spotlights, advocacy and other department updates, as well as everyone’s favorite feature: market statistics.
Also available as a PDF download! Visit our magazine page to learn more.
Every month, PRO/CPRO produces in-house videos of local market stats and “Association Highlights”, as well as other videos such as our “Industry Insights” series, promotional materials, and more.
Videos are posted to various social media channels, our website, and/or emails, but all can be accessed by subscribing to our YouTube channel.
Education and professional development
We provide FREE 14 hour Continuing Education Credit Classes throughout the year. Note: The in-person free CE classes have been suspended while classes have gone virtual during the pandemic. Visit our Continuing Education page for available discounted third-party online CE class options. Available discounts subject to change.
Visit our Education Calendar to see when the next one is available!
It’s proven that REALTORS® who work with a professional coach are more successful than those who don’t.
PROCoach is our exclusive REALTOR® coaching program that will help you take your career to the next level.
Our PROScholar program is a new way to cut the costs of designation and certification courses at unprecedented levels. These savings are exclusively for members of PRO/CPRO. PROScholar pricing is automatically applied when you register for classes.
We’re talking discounts up to 80% off the online price of our normal member rate!
The professional standard that sets REALTORS® apart from other real estate practitioners is their acceptance and adherence to the Code of Ethics.
Our mediation and arbitration services ensures we all work in a fair environment that’s best for clients, members, and the industry as a whole.
The Ombudsman Program in its simplest definition is informal telephone mediation. In some cases it can address and solve minor complaints from the public. It can also solve inter-REALTOR® conflicts before they become serious problems. Like a mediator, an ombudsman helps parties find solutions.
Create amazing reports to write more offers and win more listings. Fully integrated into Matrix. “What’s My Home Worth” landing page. Get an interactive iPad CMA, and more!
NAR’s list of third-party commercial real estate-related data and technology resources, some of which include discounts for NAR members.
NAR has partnered with Photofy to allow you to easily personalize and share the “That’s Who We R” social media campaign assets on your social media accounts, so you can leverage the campaign locally.
RealBiz 360 provides customers with a completely integrated marketing system for the creation of Virtual Tours and (Gold Plan) YouTube Videos. Virtual Tours are syndicated to major search engines, Realtor.com® and social media networks.
- NAR’s exclusive, nationwide property database for REALTORS®!
- Reports on over 160 MILLION properties.
- Helps REALTORS® wow their clients and close more deals.
Technology and business tools
Easily match eligible home buyers and properties to down payment assistance programs. Add DPR to your website!
Did you know? 70% of Stellar MLS listings are eligible for one or more down payment assistance programs.
Free real estate legal advice!
407-438-1409 | Monday through Friday, 9am to 4:45pm
Attorneys are standing by to help you
Free tech help, 7 days a week! The Florida Realtors Tech Helpline is available to answer members’ questions.
Monday – Friday from 9am – 8pm
Saturday and Sunday from 9am – 5pm
- Free leads from qualified prospects
- Learn about market changes as they happen
- Schedule showings in an instant
- Easy, mobile CMAs
- Superior engagement tools
immoviewer automatically creates MLS compliant video content directly from your MLS listings, complete with unbranded landing pages and downloadable videos. This also comes with a unique and unlimited immoviewer3D 360° tour integration.
Learn more at immoviewer.com/pro-cpro-immoviewer
- Determine seller eligibility for removal from Special Flood Hazard Areas
- Access to MyFloodStatus Flood Resource Center and Support
- Discount pricing for MyFloodStatus
- Determination Reports and more!
Designed to help you easily locate new construction inventory for your customers and is included with your Stellar MLS subscription. It features a customized search, floor plans, pricing, maps, builder contacts, amenity information, and much more.
The PROTech team designs and hosts mobile-friendly responsive websites for anyone, from large brokerages to individual agents, complete with a feature-rich IDX and hands-on website management and CMS. PROSites are designed to get agents an affordable web presence quickly without cutting corners.
Visit PROTechflorida.com to learn more.
Exclusive to REALTOR® members and Affiliates. Great for both new agents in need of a brand and seasoned pros in need of a refresh. This service is done from scratch, carefully researched after consultation, with you involved in the entire process.
Visit PROTechflorida.com to learn more.
Include mortgage options from up to three of your favorite lenders at the bottom of each listing you email from the MLS system. Customers receive accurate, up-to-date information, showing realistic monthly payments. Strengthen your business relationships with your preferred lenders.
A modern MLS tool for agents to wow their clients. Free credit report for every client. Includes: Stats, CRM, Advanced Search, Chat, Custom Home Page, and more!
- Capture a secure image of the client’s face
- Create an emergency contact list
- Give your seller security
It can automatically notify emergency contacts of your exact location, time, and authorities will have a secure image of a perpetrator’s face.
- Showing Management and MarketStats
- 24/7/365 Live Appointment Specialists
- Personally branded calls, texts & emails …and much more!
The Supra System makes it easy for showing agents to access properties and for listing agents to track activity at client properties. Showing alerts, productivity tools, and listing activity reports are advantages of the Supra System that create sales opportunities for agents.
Visit our Keybox Products Page to learn more.
The most complete, paperless document management system on the planet!
- Complete Document Management
- Listing Upload
- Built-in Electronic Forms
- Unlimited Document Storage
- e-Signatures (Authentisign integration available as discounted add-on)
Need a neutral place for a small business meeting? Need to access a computer and printer away from your home or office?
You can book meeting rooms at both our PRO (Clearwater) and CPRO (Lutz) locations. Our PRO location also features an “office-on-the-go” area where you can access a computer, printer, fax, WIFI, and more.
Our spacious auditoriums are available for rent for special rates, and feature:
- Occupancy for up to 172 people
- Ample parking on premises
- Full kitchen and ice machine available
- State-of-the-art audio/visual system
Need help making your listings stand out in a crowd?
At both PRO and CPRO locations, we carry a large array of signs, riders, and more at great rates for members.
One of PRO/CPRO’s missions is to strengthen the relationship between the Association and the Broker community.
We host broker-only events and workshops, provide broker-focused resources, and send brokers Real Trends magazine.
Visit our Broker Events and Resources Page .
Since 1986, this magazine entertains and informs readers about “the People, Places, Pleasures and Wonders of the Tampa Bay area of Florida.”
All REALTOR® members of PRO/CPRO are eligible for a free subscription. Click here to download instructions on how to obtain your free subscription.
Having your association actively advocate on your behalf, and behalf of the industry and local community, is one of the most impactful member benefits.
We work to advocate for our REALTOR® members and their clients to foster a healthy real estate market. We lobby legislators and regulators at all levels of government to help pass laws that maintain a healthy business environment for PRO/CPRO members and for their clients, and work to defeat laws which inhibit the growth of the real estate industry.
The single most extensive database for condo floor plans, key plans, and site plans in Florida
Automated and instantaneous condo valuations using real time market data and condo attributes.
Visit mycondoplans.com to learn more.
Explore the world with NAR Travel Club.
Enjoy a best-in-class travel platform with free access to full-service travel booking capabilities including hotel, resort, car, and air.