PRO Tools

Your annual REALTOR® investment includes membership to the National, State, and Local (PRO) associations. Here are the benefits of your $168 Pinellas REALTOR® Organization membership dues:

Your real estate license needs to be renewed every 2 years and one of the requirements of that is 14 hours of continuing education credit. PRO members can take a 14 hour CE class for FREE. This class is offered at various real estate schools for upwards of $99. View the Education and Events calendar and find a 14 hour class.

Reduce your tax liability, keep more of what you earn, and track expenses at the point of purchase. PRO members get 50% off the normal price. There is a 100% satisfaction guarantee! Click here to visit the website for more info. Click here for a special offer for PRO Members.

Twice a week PRO members receive email communications from us and the President & CEO of PRO, David Bennett. Monday’s “PROView Weekly” keeps you up-to-date on everything that’s happening at PRO, in the real estate industry, gives you marketing tips, and much more. Thursday’s “Education & Events” email keeps you informed of all of the classes and events that you can take advantage of as a PRO member. PRO members also receive periodic emails about our social/networking events, special legislative updates, product/service changes, and more.

Brought to you by your Florida Realtors membership, this is a document management system that automatically fills all of your forms, purchase contracts, and listing agreements. It’s a huge time saver and error reducer. It imports data directly from the MLS. As a PRO member, you get a basic version of this system for free. You can sign up for Form Simplicity by logging into your Florida Realtors account.

Attorneys are standing by to answer your questions about real estate law and real property issues. They can also assist with legal interpretations of standard business forms and contracts. The hotline number is 407-438-1409 and is available Monday through Friday between 9:00 a.m. and 5:00 p.m. This is one of the most used Florida Realtors membership benefits, which is why we included it in this list.

PRO works to advocate for our REALTOR® members and their clients to foster a healthy real estate market. We lobby legislators and regulators on your behalf to help pass laws that maintain a healthy business environment and work to defeat laws that inhibit the growth of our real estate industry. We help you obtain an inside look at how government affects real estate practitioners.

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This allows consumers to search for properties just like an agent. It also includes some public records, recent and past sales, community and information, tax information, a loan calculator, shopping and recreation information, and more. You can see your client’s and prospect’s search behavior, prepare reports for your clients, keep clients informed, and more. As a PRO member, you get the basic version of this system for free.

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PRO members are invited to this monthly forum at PRO where one topic is presented by an industry expert (mortgage, appraisal, etc.) and REALTORS® exchange ideas with other REALTORS®. Participants shape the direction of the meetings and the topics that are presented each month. View the Education and Events calendar and find out when the next Masterminds Meeting is.

PRO offers our members and their clients a vehicle to economically expedite ethics complaints and/or arbitration requests without going to court. As civil litigation becomes increasingly costly, time consuming, and burdensome, there has been a trend among private parties to settle disputes and conflicting claims through alternative means. Ethics complaints brought before us gives those parties involved an opportunity to be educated about the Code of Ethics, and REALTORS® are judged by their peers as opposed to others who may be far less familiar with the practices and customs of the real estate industry. *There are additional fees to these services. Learn more.

Our in-house market trends experts compile local real estate statistics and data with easy to understand analysis. This information is exclusively accessible by PRO members. Use this info to educate buyers and sellers, and use the graphics and charts to enhance listing presentations. Info includes the top agents and brokerages and their rankings, residential sales units and sales prices info broken down by single-family and condo/townhouse, and much more. Login to your account and view this data.

This is PRO’s consumer-friendly website where the public can search for YOU! They can learn why choosing a REALTOR® is beneficial, search for properties, look at neighborhood profiles, link to websites that will help them in the buying and selling process, and more. Learn more.

A REALTOR® that learns more is a REALTOR® that earns more. PRO has our own real estate school and we offer a variety of designation and certification classes, seminars, symposiums, forums, and trainings – many of which provide continuing education credit. Many of our offerings are FREE to PRO members, but if the course has a fee, PRO members always receive a discount. View the Education and Events calendar here.

PRO has an online store that features a variety of products that help REALTORS® do business, such as riders, signs, maps (coming soon!), and more. Products are also available for purchase via the Member Liaison’s at the front desk at PRO. PRO members receive discounted pricing on these items! Access the PRO Store online.

RPR is an exclusive online real estate library. It provides PRO members with unparalleled access to data that will give them a competitive edge with their clients. There are over 147 million property records with layers of data added including zoning and permitting information, mortgage and lien data, flood maps, school data, and more. Members can pull reports that are branded to their company and have access to analytical tools that help them turn all of this data into genuine market insight. This is a benefit of your NAR membership, but is only available at some associations across the country. PRO is one of them! Learn more!

SavvyCard is a shareable, customizable webcards optimized for mobile phones. They can be created for yourself and your properties. Think of it like a business card on your phone that can be shared with ease! All PRO Realtor members get a free basic card. Upgrade to a customized card for an additional fee. Learn more.

All of our members’ listings appear on which means thousands of potential buyers view their listings each day.

Stop into PRO anytime during our business hours and use this room dedicated to our members. Make local calls, connect to the Internet using one of our desktop computers, connect to the Internet using our open Wi-Fi connection, make copies, send faxes, and more.

Use any of our conference rooms during normal business hours. This professional space is perfect for hosting a small closing or a meeting with a client. The rooms seat up to 8 people and are available by appointment. Call 727.216.3021 to schedule your time.

The easiest to use and most affordable end-to-end sales platform. It will simplify the way you handle transactions and will free up more of your time. Work smarter, not harder. All PRO members receive a basic account, for FREE! If you haven’t received your invitation email from Zenergyst yet, click here ( and enter your name and email address.